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JimJim's Reinvention Revolution Podcast

Jan 5, 2018

Tom Mulliez is the founder of where he's leveraging today's technologies to get us all disconnected from technology and connected back to nature.  His mission is to create easily accessible outdoor experiences and has a vision to create a million man, woman and child army of outdoor enthusiasts.  Listen to episode 19 to hear Tom's thoughts about indoor vs outdoor life, community, and his emotional journey of quitting his corporate job. @itrekkers #adventure #florida #outdoorlife @visitflorida #jimjimsreinventionrevolution


04:38s The founding of itrekkers - outdoor adventure company

05:58s Pivoting away from adventure brokering and into education

07:01s Learning about the adventure market and why customers weren’t buying

09:40s Developing a psychological customer focus in the banking call center business

11:52s Deciding not to move and leaving a successful corporate career – an emotional journey

17:20s The reality of corporate america, “you’re just a number”

19:45s Tom’s experience of growing up in Europe education in Canada

21:30s The outdoor perspective; outdoor vs. indoor society

24:25s How community is being affected by living inside, buried in technology

28:03s Giving a talk about nature and outdoors at an underprivileged school

35:03s Building an application and doing digital marketing when you’re not a technologist

40:40s How to package what you’re trying to achieve

44:10s itrekkers offerings and future growth

47:30s The conscious choice to disconnect going forward

49:30s Insight into how to cut the learning curve of starting a business

“The reality is we’re a sedentary society today and our bodies were not made for that.”

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