Nov 18, 2021
#jimjimsreinventionrevolution #theseocohort #ryanmorgan
Ryan Morgan is an SEO expert and family man who's passionate about sharing his digital marketing skills with others. Listen to JJRR 88 as Ryan shares how a post covid world effected digital marketing agencies so severely that it led him to "career burnout." Discovering entrepreneurship as a remedy, Ryan is now founder of The SEO Cohort, a peer based SEO training program which is fueling his passion for teaching and supporting his family lifestyle.
06:49s SEO - search engine optimization: constantly evolving
11:27s How search engines have changed over time – from text to multimedia / structured data
15:50s Where to start with SEO – High quality content: original, unique, valuable
17:45s Focus on high value pages
20:08s After quality content 2nd most important thing for SEO is user experience
22:25s Biggest mistake business owners make is writing from their perspective, not customers
26:27s Google autofill technique for discovering highly searched inquirys
29:01s The SEO Cohort: mentorship and peer based learning
32:46s Ryan’s entrepreneurial journey - post Covid agency burnout
39:02s Joining a new agency thinking it would be different this time
41:12s Founding his own digital marketing agency Swelldgtl.com
43:21s The importance of lifestyle design that comes with entrepreneurship
48:50s Ryan’s discovery of tech early on through his father’s teaching passion
55:14s The power of following your passion, how to do more of what makes you happy
“The words that I would suggest are original content, unique content, valuable content…If you can do that you’re already going to be ahead of the game.”
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